The Newman
London
The Newman is a new hotel opening in the heart of Fitzrovia, bringing a fresh, neighbourhood-led sensibility to London’s hospitality scene. The interiors balance subtle Art Deco references with a relaxed, contemporary approach, creating spaces that feel tactile, considered and quietly bold.
Robena delivered the full soft furnishings rollout across the hotel, working closely with the wider project team to support the character of each space. Curtains, sheers and bespoke soft furnishings were manufactured and installed in-house throughout the guest rooms and public areas, with each element carefully detailed to align with the design intent while maintaining consistency across the wider scheme. Flowing curtains and soft sheers introduce warmth and movement, while tailored details and precise craftsmanship reinforce the calm confidence of the interiors, sitting comfortably within the architecture.
The Newman reflects Robena’s experience supporting design-led hotel projects where craftsmanship, coordination and attention to detail are integral. A thoughtful new addition to Fitzrovia, the hotel offers a contemporary take on neighbourhood hospitality, underpinned by bespoke soft furnishings designed to perform beautifully over time.
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